IWD 2024: ImpactHER to train 250 female entrepreneurs on market expansion strategies, digital skills

ImpactHER, Africa’s foremost not-profit organization with a mandate for empowering African female entrepreneurs by bridging the gender business financing gap so as to help them realize their full economic potential, is set to train for free over 250 female entrepreneurs in Lagos as part of activities to mark the International Women’s Day holding on 8^th March, 2024.

In partnership with the African Union and supported by other sponsors such as GIZ and Brave Women, the free  training which will hold at The Zone, Gbagada, Lagos, will bring together over 250 small and medium scale female entrepreneurs who are engaged in various business activities where they will undergo training on market expansion strategies, digital skills, packaging and export, business book keeping, business financing and various other topics which will help them navigate the challenges of running their businesses.

According to Clementina Uzogor, Director, ImpactHER, the theme of the training “Inspiring Inclusion: Unlocking Opportunities Using Digital Skills and Market Expansion”, is sacrosanct this period as SMEs need to know that business success and expansion is possible once they have a good grasp of the various digital skills available to them. “Excellent use of digital skills will help SMEs create a niche for themselves and reach a global set of customers. This is the essence of this training. We have put together wonderful facilitators to explore in details the various digital marketing skills and how they can help with business and market expansion”, she said.

She hinted further that this year’s training is of a different make owing to the speakers and facilitators that have been scheduled to impact the women. She said: “The speakers for this year’s celebration have been carefully researched and put together. Olanrewaju Oniyitan, Founder and CEO, W-Holistics Business Solutions; Florence Okafor, Chief Trade Promotion Officer, Nigeria Export Promotion Council; OlatundeShobajo, Youtube Expert at Valor Reviews and Chidinma Ndukwe, Social Media Manager, Robert Taylor Media will be on ground to share their business experience and expertise at the training. Our panelists include: AdakuIjara, MD/CEO, Emerging Africa Group; Oluwatoyin Aralepo, Director of Finance, Mastercard Foundation; Dr. Oluseyi Olanrewaju, Chief Financial Officer, Digital Reality, Ayisat Olanrewaju, Founder, Corporately Lucid and Adesuwa Rhodes Okunbo, Founder, Aruwa Capital”.

While enjoining female entrepreneurs to take advantage of this uniquely structured training to enhance business growth, EfeUkala, Founder ofImpactHER, informed that participants only need to register at https://iwd.onboardingimpacther.org/ and attend the training for free. “We urge all our female entrepreneurs to register for this event. They stand a chance to win $1,000 business grant, free websites and business registration, business advisory and free digital marketing strategy session too.This training is going to be a springboard for a reverberating business success for female entrepreneurs in Lagos and Nigeria” she expressed.

ImpactHER is an award-winning not-for-profit organization awarded at the African Union as the Best Women SME (small and medium sized enterprises) Support Organization in Africa. The organization has trained over 130,000 female entrepreneurs across the 54 African countries.