NFT music platform, Public Pressure, is connecting artists with brands and fans worldwide

The first of its kind, Public Pressure is a new NFT music marketplace disruptor that is connecting independent labels, artists, brands and superfans around the globe.

Italian founded and women-led, Public Pressure is an easy-to-use music and entertainment ecosystem that fuses fashion, music and blockchain while helping artists and brands to create and distribute NFTs to both superfans and collectors. Through years of experience engaging with creatives and music fans via UK-based Public Pressure Online Magazine, the revolutionary platform specializes in Web3 music products and formats including audio NFT’s, video NFT’s, and collectible NFT’s.

Built on the Polkadot/Kusama blockchain protocol, Public Pressure has a mission to leverage groundbreaking technologies to create a sustainable economic model that will reshape the music industry from the ground up. The platform works with artists, music labels and brands on strategy, NFT development and creation, distribution and marketing via its proprietary NFT marketplace.

Public Pressure is co-founded by fashion thought leaders and respected designers, Giulia Maresca and Francesca Versace, longtime blockchain and cryptocurrency investment expert Sergio Mottola, and recording artist and label owner Alfredo Violante.

Co-Founder and Chief Executive Officer, Giulia Maresca says: “Public Pressure is kickstarting a new Italian Renaissance in the modern digital world. Our platform will take NFTs to the next level and bridge digital and physical worlds, creating a new economic engine \. Our platform allows artists, labels and brands to create and sell exclusive digital assets with the option to include limited edition physical formats, apparel, merchandising and access to live events with VIP experiences.”

The platform is designed for everyone to participate, no matter if you’re crypto-fluent or a beginner. With a goal to break down barriers for entry into the new digital ecosystem, Public Pressure doubles as a creative agency to conceptualize, develop and curate partnerships between artists and brands, and artists and fans.

Public Pressure Co-Founder and President, Sergio Mottola says: “On-demand streams, CD sales, radio play, live events, advertising, have risen to about $43 billion a year. Of that, artists only take home $5 billion, or less than 20%. We believe the NFT landscape today very enticing for any artist to enter. If we ignore the unrealistic price tags some sales are making; we are left with a very compelling distribution format, which will allow musicians to capture more value.”

Public Pressure will launch with select partners in early summer, including a groundbreaking collaboration with Patrick Moxey Founder of Ultra Publishing, house of artists such as Benny Benassi, Wheezy, YOG$ and Pay Day records, known for helping to launch the careers of artists including Jay Z and Mos Def.

To learn more about the company, release dates, upcoming drops and to preregister, visit www.public pressure.io